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The public broadcaster used to commission projects to producers, and though that would at times entail big budgets, this also brought it huge viewership before private channels left it far behind. Happy Bday BR Chopra: The Story Behind His Iconic Mahabharat. Why the new Mahabharat is an epic fail- Entertainment News, Firstpost.
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He noted that other old serials being telecast by Doordarshan have also drawn good response.ĭD National has been the number one entertainment channel for nearly a month now, he said. Mahabharat (1965) - Review, Star Cast, News, Photos. “L1 has destroyed… And low quality of our content was the problem which took DD down,” he added. We have decided that we must bring in good (programmes), allow the system to bring good serials and programmes so that people prefer public broadcasters over others,” Javadekar said. The best serials should be on the national broadcaster. Javadekar said the L1 method of serial selection was “unfortunately” introduced 1990s onwards. The two serials based on the Hindu epics of the same names had been massively popular when they were first telecast more than three decades ago as well. The public broadcaster decided to re-telecast ‘Ramayan’ on DD National and ‘Mahabharat’ on DD Bharati during the nationwide lockdown to check the spread of the novel coronavirus, and both serials have been the most watched programmes. The consequent “low quality content” took Doordarshan (DD) down before it saw a revival of sorts with the rerun of ‘Ramayan’ and ‘Mahabharat’ serials. The Union Minister said the current process, referred as L1 under which work is allotted to the lowest bidder, of programme selection had “destroyed” quality. The massive popularity of ‘Ramayan’ and ‘Mahabharat’ serials on Doordarshan has prompted the national broadcaster to review the way it picks its entertainment programmes so that people constantly prefer it over private channels, Information and Broadcasting Minister Prakash Javadekar has said.